Privacy Policy
Your privacy matters to us. Learn how we collect, use, and protect your personal information.
Last updated: 18 January 2026
1. Introduction
Welcome to Baking Heritage. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website bakingheritage.com and use our services.
By using our website, you agree to the collection and use of information in accordance with this policy. We take your privacy seriously and handle your data with care and transparency.
2. Information We Collect
We collect several types of information to provide and improve our services to you:
Email Addresses
When you subscribe to our newsletter through our website forms or newsletter popup, we collect and store your email address in our secure database. We use this solely to send you recipes, baking tips, and updates about Baking Heritage. You must provide explicit consent before we process your email address.
Cookies and Local Storage
We use cookies and browser local storage for the following purposes:
- Cookie Consent: To remember your cookie preferences
- Saved Recipes: To store your saved recipes locally on your device (stored in localStorage - this data never leaves your device)
- Analytics Cookies: To understand how you use our website (via Google Analytics)
Analytics Data
We use Google Tag Manager and Google Analytics to collect anonymized usage data, including:
- Pages visited and content viewed
- Time spent on site and pages
- Browser type and version
- Device information (desktop, mobile, tablet)
- Approximate geographic location (country/city level)
- Referral sources
- User interactions and events on the website
Google Tag Manager helps us manage tracking tools efficiently, while Google Analytics processes the data. This helps us understand how visitors use our content and improve the website experience. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Technical Information
Our hosting and infrastructure providers may automatically collect technical information such as IP addresses, server logs, and error reports for security, performance monitoring, and troubleshooting purposes.
3. How We Use Your Information
We use the information we collect for the following purposes:
Newsletter Communications
Send you newsletters with recipes, baking tips, historical articles, and updates about Baking Heritage.
Website Improvement
Analyze usage patterns to improve our content, design, and user experience.
Personalization
Remember your preferences (like saved recipes) to provide a better experience.
Legal Compliance
Notify you about changes to our website, policies, or respond to legal requests.
4. Data Storage and Security
We take the security of your personal information seriously and use industry-standard measures to protect it:
- •Email Storage: Newsletter email addresses are securely stored in our database infrastructure with industry-standard encryption at rest and in transit.
- •Local Data: Your saved recipes are stored locally in your browser's localStorage and never transmitted to our servers.
- •HTTPS Encryption: All data transmitted between your browser and our servers is encrypted using SSL/TLS.
- •Access Controls: We restrict access to personal data to authorized personnel only.
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
5. Legal Basis for Processing (GDPR)
If you are a resident of the European Economic Area (EEA) or UK, we process your personal data under the following legal bases:
Consent (Article 6(1)(a) GDPR)
When you subscribe to our newsletter, you provide explicit consent for us to process your email address. You can withdraw this consent at any time.
Legitimate Interests (Article 6(1)(f) GDPR)
We process analytics data to improve our website and understand user behavior, which serves our legitimate business interests without overriding your rights.
Legal Obligation (Article 6(1)(c) GDPR)
We may process data to comply with legal requirements, such as responding to valid legal requests.
6. Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal information:
Right to Access
Request a copy of the personal data we hold about you.
Right to Rectification
Request correction of inaccurate or incomplete data.
Right to Erasure
Request deletion of your personal data ("right to be forgotten").
Right to Restrict Processing
Request that we limit how we use your data.
Right to Data Portability
Request a machine-readable copy of your data.
Right to Object
Object to processing based on legitimate interests.
Right to Withdraw Consent
Unsubscribe from our newsletter at any time using the unsubscribe link in our emails.
To exercise any of these rights, please contact us at the email address provided in the Contact section. We will respond to your request within one month.
7. Third-Party Services
We use the following third-party services that may collect and process data:
Analytics Services
We use Google Analytics to provide anonymized website analytics and understand how visitors interact with our content.
View Google Privacy Policy →Cloud Infrastructure
We use secure cloud hosting and database services to store newsletter subscriptions and serve our website content. These services are SOC 2 Type II certified and employ industry-standard security measures.
These third parties have their own privacy policies. We encourage you to review them to understand how they handle your data.
8. Data Retention
We retain your personal information only for as long as necessary:
- •Newsletter Email Addresses: Retained until you unsubscribe or request deletion.
- •Analytics Data: Google Analytics retains data for 26 months by default (anonymized after 14 months).
- •Saved Recipes (Local): Stored on your device until you clear your browser data or manually delete them.
- •Server Logs: Typically retained for 30-90 days for security and troubleshooting purposes.
9. Children's Privacy
Our website is not directed to children under the age of 13 (or 16 in the EEA/UK). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including the United States (where our hosting and database services are located).
These countries may have data protection laws different from your jurisdiction. However, we ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws, including GDPR where applicable.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons.
When we make changes, we will update the "Last updated" date at the top of this page. For significant changes, we may notify you via email (if you're a newsletter subscriber) or through a prominent notice on our website.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please don't hesitate to contact us:
baking [at] bakingheritage [dot] com
We aim to respond to all inquiries within 2-3 business days.
You also have the right to lodge a complaint with your local data protection authority if you believe we have not handled your personal data appropriately.
By using our website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. Thank you for trusting Baking Heritage with your information.